Tuesday, 27 February 2018

Sales Sheet Applications UKGE 2018

At the UK Games Expo 2018, the Designer/Publisher Speed-Dating and the Wyvern's Den will share the same application process, so that designers only need to apply once to be considered for both events. (There is a specific question on the entry form if you only want to be considered for one of these events.)

As we have limited space for both events, we are running a sales sheet competition to help the publishers to shortlist the designers and prototypes they want to see. 

Entries will open on Thursday 1st March and will close at midnight on Monday 30th April 2018. The sales sheets will be given to the publishers, so they can select which games they are interested in seeing. Early entries will be looked at first.

To enter the competition for a place in either the Designer/Publisher Speed Dating or the Wyvern's Den you must:

1. Fill out your details here on the entry form: https://goo.gl/ze3SgK

2. Send a A4 sales sheet detailing your game to the email address on the entry form. (ukge18@playtest.co.uk)


What is a sales sheet (sometimes called a sell sheet)?

A sales sheet is a single-sided A4 sheet detailing all of the relevant information a publisher might want to know about your game design: 
game title, number of players, duration, quick overview, list of components and most importantly your contact details.

There are plenty of resources on the internet about how to create sales sheets. Here are a few of our favourites:





Why sales sheets?

If you are serious about getting a publisher interested in your game design then you have to be able to show them everything they need to know as easily as possible. It is unlikely that at a first meeting a publisher will be able to play a game prototype to conclusion, so this is a good way to pass on information about your game. They can take the sales sheet away with them and it has your contact details. Making a sales sheet is a really useful skill for designers.

What format?

We would prefer you to send your sales sheet in the .pdf format as this is easily-readable across a variety of computers. (Feel free to contact Rob Harris via the website contact form if you are having format problems.)

But I'm not a graphic designer. I don't know where to start.

The most important quality of a sales sheet is clarity and not a specialised font or image. Learning to put together a sales sheet will help you identify the important parts of your pitch and this is invaluable when pitching your game to a publisher.

Although it is much better to create your own sales sheet, we have created a default .docx Word document, that can be customised. This is available for download here.

Who is eligible to enter?

Entry is open to any game designer with a completed game ready for publication. Please feel free to ask for advice if you have any questions.

What stage should my game design be at?

Your game design should be as complete as possible. You are showing the publisher that the game design is viable to publish, so it must have been playtested properly and in an advanced stage of development.

Can I submit more than one entry?

Yes, you can submit more than one entry. Please add each game as a separate entry on the online google form and remember to send a sales sheet for each game.
If you have any questions please check the UKGE FAQ tab or feel free to contact Rob Harris via the usual contact form.


  1. Can you please advise when the successful Speed Dating entries will be notified? Will the unsuccessful entries also be notified, or is it "no news = bad news"?

    1. Richard Willis8 May 2018 at 12:56

      I second this question: would be good to know ASAP because I have to plan ahead as much as possible at the moment